As a team, we felt as though it was important to keep our route to consumer within the product. This is due to the fact that our product is so adaptable and we can easily create a route to consumer through the cards.
See our Case Studies for background research.
However, we found that the best way to reach the consumer was through collaboration with another brand. Preferably one which helps the consumer to feel their most inspired. A brand that we noted down through the briefing with Paul was Pirate Studios.
Pirate Studios is a block of studios which DJs, artists, podcasters, and even dancers can use to practice or record. This is beneficial to DMY’s consumers because through interviews we found that they don't always have enough money for sufficient equipment to create music. This is how we knew that Pirate Studios would match our route to consumer perfectly.
As a team, we knew that we wanted to include a golden ticket card within a selection of the decks. These winning cards will take the consumer to a site where they can book a free session at Pirate Studios as part of the collaboration with the brand.