Uber and Spotify launch car music playlist partnership
We want to create a route to consumer strategy that allows for collaboration because DMY is a small brand that could do with reaching some new consumers to grow the audience. Collaborating with a brand that is already established and present in the consumers life is going to make this much easier and means that this consumer does not need to go out of their comfort zone and to engage with the product. The aim of our product is to support the consumer and prove to them that DMY want to inspire and create a community. Putting our product in places which inspire community already will be an easy step forward in this direction. On top of this, we want to make sure that we are including our product because we are so proud of it and believe that it includes all the content that the consumer needs to answer their current problems, which has been proven free research. We do not need to make an expensive guerrilla marketing campaign; we simply need to use the product to push the messaging and reach the right people when they are in the right mind frame. Also, using the product within the route to consumer communication will foster more feelings of being emotionally connected to the content once they begin to properly engage and interact with the product at the purchase point.