We felt as though it was important to carry out word association in order to put together some themes and visuals to spark our idea generation.

articles used:

https://www.itsnicethat.com/articles/ruby-sguelia-illustration-100921

https://www.itsnicethat.com/articles/dorairolg-ngai-digital-131221

https://www.itsnicethat.com/news/templo-nesta-greater-london-authority-crowdfund-london-graphic-design-210521

https://www.itsnicethat.com/articles/sasha-katz-digital-021121

https://www.itsnicethat.com/news/only-pirate-studios-identity-graphic-design-110221

https://www.itsnicethat.com/news/nina-manandhar-getty-stock-images-photography-010818

https://www.itsnicethat.com/articles/melissa-santamaria-digital-art-210222

Why was visualising keywords a key task?

• In order to find key themes
• To take visual narrative through to the concept stage
• Visualising keywords can help to connect to the meanings behind the words. It can be a more flat and unappealing experience to look at just the letters while forming ideas. Looking at visuals leads to stronger more thoughtful ideas.