We have targeted this group, as they have made a big part of DMY’s consumer looking through the artists they have worked with and the first initial consumer insights we got from the briefing. We have focussed more on a Gen Z consumer as we believe this consumer group would be more open to taking over their own music while having support from DMY. We also believe that this target group understands how difficult it can be to put music out there and become successful, they are most hard working generation and can make a positive impact in this industry.

See Consumer insights for more on this consumer…