We really wanted to explore the visual side of DMY and their branding to help us understand the brand identity and the industry in more depth. Below are some visual landscapes of the brand and the industry. Creating these set us up for the ideas stage knowing exactly what the consumer needs and wants and also thinking about the personality and values of DMY.
The Brand’s Personality - DMY - Visual Landscape
This visual landscape is on the look and feel of DMY. This brand is extremely energetic, loud and vibrant focussing on encouraging artists to connect with DMY. Their focus is around community and bringing in all confident and bold individuals. Justine explored a wide range of visuals from different sources to pin point their personality, producing this board.
The Music Industry - Visual Landscape
This visual landscape explores the current music sector and what’s new within this area. It looks into brands creating communal areas for music artists and the rise in NFT’s and streaming services. Also demonstrating how virtuality and the metaverse are playing a big part in this sector. This helped us see the current trends and how the industry is evolving, which helped us adapt our initial ideas.
See Consumer Landscape for more…