When picking our research pillars we wanted to make sure that these pillars are what we want to expand on in the ideas stage and moving forward into concepts and outcomes. During secondary research, we looked a lot at trend platforms like LSNGlobal and WGSN which has helped us understand the industry and the current trends, making it easier for us to understand what’s current and what our consumer would be interested in.
Networking:
This pillar has been a big part of the research and also DMY’s message. Through our secondary and primary research we have noticed that our in the music industry networking is such a big part making music. From Primary we noticed our consumers felt like they didn’t know the right connections to people and found it hard to get a producers involved with their work. There’s not many places artists can collaborate with or network with other artists therefore we need to be able to create a community or space for artists to do so.
Tech & Media:
This next pillar we have looked into NFC’s and NFT’s and felt it was so important to include the rise in tech revolution especially. We feel since lockdown there’s been a shift to more digital ways of learning and creating suggesting there's many new and exciting ways to get messages across to consumers, which they haven’t seen yet. Due to NFT’s suddenly gaining popularity as well as QR codes already being overused, we wanted to research and use a different type of tech that could create conversation for DMY’s consumer.
Phygital:
Our last research pillar is the combination of digital and physical which has become a popular way of experiencing new things due to lockdown. Keeping the physical aspect is very important post covid, due to consumers wanting that physical touch and experience, while also keeping the digital side which demonstrates how our society is adapting to new ways of producing and evolving.
Research Pillars exploration - Mind-map