For concept testing we decided to show the consumer the three concepts and got them to pick their favourite one and what they liked about it. These are some key quotes that helped us make our decision on the final chosen concept and design recipe for our final outcome…

check out… Concept Boards

Key Quotes:

K.ji Feeback:

“One that will catch my eye the most is even the tech deck one  but my personal favourite is the killer cards”

Logan Feedback:

“The blue ones like futuristic retro i like that one for sure, its cramped and thats why i like the red ones simplicity”

IAMSTARZ Feeback:

“I think the blue one is definitely my favourite just because it just seems it’s got a good mixture of being simple and also having that creative, like vibe around it. So it’s very, my eyes are drawn to like for example,”

Max Loelz Feedback:

I like the one that says the tech deck. Okay. Simply because I’m quite a minimalist. Yeah. It’s probably even though the bedroom is very minimal but like that was the catch my eyes

Garton concept Feedback:

“My favourite is the blue the Tech deck one  I’m interested in okay i Blue and then there’s some red in there Yea i like it you know it should be ittle bit glitchy with the edit in and yeah it for me I’m thinking like it looks like It could be accessible to The audience have a couple of different genres not just specific or  certain genres“

The main chosen concept was ‘The Tech Deck’ due to the tech element that musicians tend to be drawn towards visually. While the killar Kards was the second favourite as our consumers love the simplicity of it and the cleanness. Our chosen concept is the tech deck however we want to keep it simple and not overdo the aesthetic.