Below👇🏻 are some secondary insights that have been key throughout the context stage and moving into ideas…
- People crave an immersive story told through nostalgic smells, tastes and textures. They want to be enchanted by the joy of discovery.'
- Brands are creating multi-sensory food and drink products, merging both physical and virtual worlds.
- Subscription boxes have risen since lockdown and will continue to rise post covid.
- Lockdown broke down the wall of celebrity, demonstrating everyone is a normal person going through the same thing.
- Throughout lockdown, many individuals and organisations helped young people, through workshops and online resources by empowering them to make music and speak out.
- NFC does everything a QR code does without the hated familiarity and associated frustration from pandemics backlash.
- The pandemic has changed the way people get noticed when applying for jobs, demonstrating how we’ve moved towards more digital ways of learning and creating.
- There’s a need for spaces that allow artists to pursue their careers and connect with others.
- NFC is still an unknown term to the public, this will bring consumers something new to interact with and allow for a feeling of exclusivity.
Some key words/phrases…
Moving forward we have a strong ground to stand on with a wide variety of contextual research from different sectors and industries. Which will help us move forward with outcome ideas.