An innovative version of a publication that pushes the boundaries for what print can include. Real authentic people communicating with real and authentic people – everything is very filtered, glossy, and polished within the music industry. Genuine support for young artists is massively lacking.
There is no community within up-and-coming artist. A sense of competitiveness and comparing yourself to other artists is the norm within the music industry and this creates isolation.
A space where collaboration and openness are promoted, where the ideals based around the creator community are dismantled. A new product that will engage with Gen Z and so be aesthetically appealing whilst having quick fast-paced content.