Reflection:

We have really enjoyed thinking about where the collaboration with Pirate Studios could lead to as well as thinking about which other brands could be effective partners for The DMY Deck. Looking at streaming services such as Spotify to link artists discographies easily and platforms more readily used by up and coming artists. It was also interesting to hear what the CEO of DMY thought about the possibility of a collab with Sonos - this affirms to us that we have effectively communicated the visuals, messages, and purpose of the product.

We have also started to think about the timeline for the order of when the content and outcomes that we have created would be released. This would be a fast build campaign and content would be released daily across all different media platforms mainly fuelled by video teasers and consistent Instagram posts.

Post-brief expansion

Post-brief expansion

Future collaborations

Future collaborations

Timeline of release

Timeline of release

Event planning

Event planning

Timeline of the release

Timeline of the release