Key Points

• Showed incredible intuition and initiative to completely tear up the brief and tell DMY as a brand that this is not the correct means for them to further their brand.
• Extremely evident effective team working. Incredible use of delegation and acknowledging the skills of each team member.
• Have clearly showed an amazingly extensive process from beginning to end. Starting with themes around a workbook and highlighting process as well as uplifting marginalised voices – all these ideas have played a part in the end outcome, but it has become more refined and focused.
• DMY are going to start thinking about this as an idea and they can see big industry leaders such as Sonos being really attracted to this kind of thinking and aesthetic.
• Again, showing great intuition and forward thinking when informing the brand that communication methods such as QR codes are outdated and bringing in new modern technology.
• Absolutely standout presentation which was very engaging and interactive throughout. As well as this, the presentation skills exhibited by team members was exemplary and personable.
• Really high quality outcome that has effectively brought to life the idea and aim of this project.

Reflection