From all our concept consumer testing, the tech deck concept was the favourite one. Some of the consumers liked the simplicity of the killar Kards, but were visually attracted to the colour palette and aesthetic of the tech deck concept.

This brought to our attention that we need to keep the simplicity noticed within our outcomes but still use the distortion effect and colour palette. Our final design recipe demonstrates that our final product needs to be clean, black and white, using the colours as categorised suits for our cards.

The style of the portrait photos is how we want to present our contributors and artists, demonstrating a sleek and professional look to it.

Our chosen font ‘BUGFAST’ is a distorted glitch font that we will use throughout outcomes, this sums up DMYs branding but with our concept intertwined which gives it a bit more personality. This glitch effect is also shown through our short YouTube shorts that will be linked to the NFC tags.