As a team we thought it would be a good idea to ask our consumers who have been involved, to send pictures of their creative spaces to help us identity similar patterns or themes. One thing we noticed was collections and gimmicks on their desks, which has been a big part of our consumer and who they are.

Why has this helped us?

This moved us forward showing that a card pack would fit on their desk perfectly, demonstrating that it would inspire them and motivate them like all of the other collectables around them.