The aim of this concept was to excite and inspire the music industry. The product which we are going to create is going to act as an innovation in the industry. The concept, therefore, needs to be as attention-grabbing and different for the industry, yet not too different that the generation wouldn't recognise it. The concept is based on current trends, and all while timely, there is a danger the branding could become outdated very quickly.

Playful Rainbow - Belle

Group discussion points:

Pros: Engaging, new direction for the brand, hard to ignore. Physical creativity hints at the idea of making your own creations - inspiring? ….Consumers chose

Cons: Busy - potentially too much for the consumer or brand? Colour choice - why those certain colours? Trendy colours atm - will this entice the consumer? Are the different mediums too much for quite a simple concept?