Why does this relate to the consumer?

• The consumers main problem is them being in their own head and causing a mental block. this concept was to beat the block in the simplest way.
• Clean, clear visuals with good use of space which the consumer feedback mentioned they like the minimal style and think they would be attracted to something like this.
• colour theory backing up how consumers feel when seeing the colours chosen alongside these colours being used in popular music publications such as XXL. This would associate the consumer with success.
• the screenshot of community tv show shows that the core of this product is to be 1. relatable and 2. to build a community for the consumers to be apart of. as consumers mentioned the difficulty of finding people within the same industry when starting out.
• The bottom image of ASAP Rocky and Pharell Williams playing music on a giant keyboard together visually shows artists coming together and collaborating more than anything. This was taken from an ASAP Rocky music video. “Arya”
• The sleek bedroom is from a hotel popular in London where a lot of artists tend to stay at due to it’s escapists feel and overall luxury aesthetic. this is something artists all want to feel.
• Font chosen is from a popular Ski brand Bjork which has recently been remixed into the popular HipHop clothing brand Sicko. This seemed right for the consumer as it is a loved font within the community.