This concept Is all based on the consumer ‘Getting out of their head’.

This concept is to show visually that the outcome will be to assist the artist with their issue. wether it be being in their own head/needing a community/wanting professional photography etc.

The Killer Kards are to relate the consumer to their dreams. Common colour schemes with their dream publication feature. collaboration is also seen at the bottom with two artists seen physically collaborating musically with a big piano. This concept is all about artists coming together and overcoming their own personal issues.

To climb outside of your mind and into someone else’s.

Pros: Community, matches DMY aesthetic, logicalised with colour theory, bold, Achievable and we have got skill in those areas: 3 consumers chose

Cons: Maybe too predictable? Feels like it’s been seen a lot in popular music magazines (XXL)  and maybe red leans into romance and passion?  We are already doing something different. Does this limit its creativity or complement it?