This concept focusses on using tech distortion as a way to immerse the consumer in to DMY. This idea came from one of our insights demonstrating the rise in tech revolution. Adam Griffiths use of mobile mania, uses tech nostalgia, which was a visual matter that shaped a generation, giving our consumer a trip down memory lane with the non forgettable tamagotchis. Studio Nari's designs represents the feelings and emotions music lovers experience at festivals, replicating an acid trip which creates a sensory experience. Meat Studios also rebrands convenience food as a pixelated video game that will give consumers a gaming experience while commuting.

‘The Tech Deck’ - Justine

Pros: Relevant, merges digital and physical digitally very well. Visually engaging for the consumer? Inspires creativity for the consumer. …consumers chose

Cons: Font is too bubbly cartoony. Still quite a “trendy” concept.